Blockchain start-up company Scanetchain is using augmented reality (AR) to
provide services that the public “need and use in their daily lives”. Excited,
isn’t it? The company brings together both social media networking and shopping
on one intuitive digital currency platform.
The markers can be assigned to products, brands, and images both in the real world and online through their ecosystem. Thereby consumers will be able to digitally identify them by utilizing their smartphone camera and redirect to the blockchain based platform instantly. Whereas in most of the other platforms DSLR cameras are required, Scanetchain.
The company strongly believes it will cause an “overwhelming expansion” of advertising space. It can create an environment where any logo or product can become interactive ad banners. Token will be given to users every time view an ad. This cryptocurrency can later use for shopping.
The company is demanding its AR tech team to help shopping store from basics to be more quick and convenient. In this way, the consumers will be able to know information with just one single scan. After this, the consumer can pay using his crypto-wallet without waiting in the long queue.
Based on the company’s white paper, its platform provides retailers and businesses a chance to connect with the public with traditional forms of advertising which physical billboards cannot provide. AR markers can be pinned to signs, posters, leaflets, magazines, shopping bags, business cards, menus, and packages, says the company.
also says that the AR system could help brands protect their trademarks and
clamp down on the scourge of counterfeiting. Shoppers will be able to verify
history and authenticity before shopping the product just by scanning the code
with a smartphone.
The company’s private sale began on April 9 and ends on May 13, with a presale beginning the next day and concluding on May 28. The main crowd sale starts from May 29 and ends on June 7.
By Roshni Vayyapuri